2014 07 11 – Dawn of the Planet of the Apes

Last three weekends turned out surprisingly good for me. I scored four times, including another blockbuster: Transformers (Godzilla was my first one this year). I'm still behind other shooters in this year's movie roster, but I'm not losing more.

This weekend we have one opening.

FRIDAY: All shots!

MONDAY: Official number!

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A TROUBLE WITH INTERPRETATION: WHAT NATION OF THE WORLD IS REPRESENTED BY KILLER MONKEYS?

This movie, Dawn of the Planet of the Apes, is an adventure PG-13 movie, from Fox.

If you look closely, the world is much safer place than 10 years ago. Osama bin Laden, Saddam Hussain, Col. Gaddafi: all gone. Fidel Castro has hidden himself in shadows. North Korea also sits quiet. What nation is represented by killer monkeys then? Europe? Russia? Really confusing.

Or maybe the time has come to look for a psychological explanation: a wild human nature, that is being confined by cultural rules, punishments, awards? Though, it is a weak explanation, not motivating to go to theaters. Certainly, not in measures of Transformers nor Godzilla.

Both these movies opened with a bit over $ 23,000 per theater. This is a number Apes can only dream of. The previous installment managed to gather just $ 15,024 per theater (it opened on August 5th). Even getting into consideration good reviews and expectations, there is no way this one could rise to $ 20,000 per theater. I shoot for $ 18,792 per theater.

Shots:

$ 75 mln  --  Andy Burns, BiffBamPop
$ 74,55 mln  --  Mario Ludwinski, USBOPredictions2014  (3967 theaters, $ 18,792 per theater)
$ 73,5 mln  --  Edward Douglas, ComingSoon
$ 72,61 mln  --  the official weekend number of the movie  (3967 theaters, $ 18,304 per theater)
$ 70 mln  --  Ray Subers, BoxOfficeMojo
$ 69 mln  --  Laremy Legel, RopeOfSilicon
$ 69 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 68 mln  --  C.S. Strowbridge, The-Numbers
$ 67 mln  --  Box Office team
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$ 64 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 62 mln  --  Sensei White Lotus, BreitBart
$ 60 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 50 mln  --  SaberToothDragon, BoxOfficeFrontier

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