Tuesday, April 15, 2014

2014 04 18 – A Haunted House 2, Bears, Heaven is for Real, Transcendence

Nothing exciting happened last weekend. Except Ray Subers from BoxOfficeMojo has hit a perfect weekend: all three opening inside 10 per cent brackets. Good job!

So far, Captain America 2 aside, emovies of this year feel forced, underdeveloped, marketed beyond their scope. Too little marketed -- Non-Stop, The Single Moms Club, last weekend's Oculus. Too much marketed: 300 2, Noah, The Amazing Spider-Man 2... wait, we are three weekend from Spidey's opening, right? I'm already tired by this movie.

This weekend we have four openings.

TUESDAY:  My shots per theater!

FRIDAY: All shots!

MONDAY: Official numbers!

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A PLURAL OF HOUSE IS HOUSES, NOT HOUSE 2, #FALLOFEDUCATION

This movie, A Haunted House 2, is a comedy R movie, from Open Road.

The first installment opened with $8380 per theater. There is no way this one will repeat such a number. It's another movie that feels forced. For comedies, it is essentially a death note.

Still, some people will show up in theaters, simply because there is nothing else for audience made of groups of male teens that just hit puberty.

Shots:

$ 16,2 mln  --  Laremy Legel, RopeOfSilicon
$ 15,6 mln  --  Edward Douglas, ComingSoon
$ 14 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 14 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 13,61 mln  --  Mario Ludwinski, USBOPredictions2014  (2310 theaters, $ 5891 per theater)
$ 13,5 mln  --  Box Office team
$ 13,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 13 mln  --  C.S. Strowbridge, The-Numbers
$ 13 mln  --  Damon Houx, ScreenCrave
$ 13 mln  --  Andy Burns, BiffBamPop
$ 11,9 mln  --  Ray Subers, BoxOfficeMojo
$ 11 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 9,8 mln  --  Sensei White Lotus, BreitBart
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$ 8,84 mln  --  the official weekend number of the movie  (2310 theaters, $ 3829 per theater)

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IT WOULD BE A COMEDY OF THE YEAR, IF MARLON WAYANS MADE SUBTITLES FOR IT

This movie, Bears, is a documentary PG movie, from Walt Disney.

With Rio 2 taking its sophomore weekend in theaters, I don't see this movie making big money. Colorful birds vs brown bears? Come on, the choice is clear. Animated animals are way funnier for kids, because they talk. Real animals just growl at each other. You can't subtitle it sufficient enough.

Shots:

$ 11,2 mln  --  Laremy Legel, RopeOfSilicon
$ 8 mln  --  C.S. Strowbridge, The-Numbers
$ 7,8 mln  --  Edward Douglas, ComingSoon
$ 7,4 mln  --  Ray Subers, BoxOfficeMojo
$ 7 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 7 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 6,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 6 mln  --  Box Office team
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$ 5,08 mln  --  Mario Ludwinski, USBOPredictions2014  (1720 theaters, $ 2955 per theater)
$ 5 mln  --  Sensei White Lotus, BreitBart
$ 4,78 mln  --  the official weekend number of the movie  (1720 theaters, $ 2777 per theater)

Damon Houx, of ScreenCrave, Andy Burns, of BiffBamPop, ThisIsNotMyName, of BoxOfficePredictionsOnline, didn't post their shots for this movie.

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IF YOU WANT TO WATCH THIS MOVIE, YOU NEED TO BRING A TV FROM HOME

This movie, Heaven is for Real, is a drama PG movie, from Sony.

This movie screams 'I was made for TV'. If you want to enjoy it the way producers intended, you need to bring a TV with you. Or watch it on your phone: a small, badly lit screen should provide enough of the claustrophobia effect. Or wait two weeks. By then, it will fall out of theaters and some TV company will buy rights to show it on Tuesday/Wednesday evening.

Shots:

$ 22,52 mln  --  the official weekend number of the movie  (2417 theaters, $ 9318 per theater)
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$ 17 mln  --  C.S. Strowbridge, The-Numbers
$ 17 mln  --  Box Office team
$ 17 mln  --  Laremy Legel, RopeOfSilicon
$ 16 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 16 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 15,5 mln  --  Damon Houx, ScreenCrave
$ 15,3 mln  --  Ray Subers, BoxOfficeMojo
$ 15,2 mln  --  Edward Douglas, ComingSoon
$ 15 mln  --  Andy Burns, BiffBamPop
$ 14 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 12 mln  --  Sensei White Lotus, BreitBart
$ 7,52 mln  --  Mario Ludwinski, USBOPredictions2014  (2417 theaters, $ 3112 per theater)

$ 17 mln  --  SaberToothDragon, BoxOfficeFrontier  (Wednesday-Sunday)

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IT'S NOT A HIGHER STATE OF CONSCIOUSNESS, IT'S A BAD CASE OF PIXELITIS

This movie, Transcendence, is a thriller/suspense PG-13 movie, from Warner Bros.

I'm sure a poster you see above is a Japanese version of it. It makes sense if you read it from right to left: Johnny Depp was first human, then he became his pixelated version.

Reading it from left to right means that Johnny Depp suffered from some skin condition. After he used a cosmetic product, his face went smooth, wrinkles disppeared. He was clearly worth it.

I think Transcendence will join a streak of mediocre movies of this year: loud in early buzz, but indifferent in a whole movie universe. Just like 300: Rise of an EmpireNoah, Need for Speed.

Shots:

$ 51 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 30,6 mln  --  Laremy Legel, RopeOfSilicon
$ 27,17 mln  --  Mario Ludwinski, USBOPredictions2014  (3455 theaters, $ 7864 per theater)
$ 25 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 24,5 mln  --  Damon Houx, ScreenCrave
$ 24 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline
$ 21 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 20,9 mln  --  Ray Subers, BoxOfficeMojo
$ 20,5 mln  --  Edward Douglas, ComingSoon
$ 20 mln  --  Andy Burns, BiffBamPop
$ 18,5 mln  --  Box Office team
$ 18 mln  --  C.S. Strowbridge, The-Numbers
$ 17 mln  --  Sensei White Lotus, BreitBart
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$ 10,89 mln  --  the official weekend number of the movie  (3455 theaters, $ 3151 per theater)

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