2014 01 31 – Labor Day, That Awkward Moment

I, Frankenstein didn't perform as planned. Instead going for a typical opening of a mindless but visually rich entertainment piece, it went for an opening of a bad movie. I don't have an explanation for this. One thing I'm sure, though: audience didn't learn to appreciate movies as they should. It would get a miracle to achieve that.

This weekend we have two openings.

THURSDAY:  My shots per theater!

FRIDAY:  All shots!

MONDAY:  Official numbers!

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IF DANIELLE STEEL SLEPT WITH CHRISTOPHER NOLAN, SHE COULD WRITE THIS THE MORNING AFTER

This one, Labor Day, is a drama PG-13 movie, from Paramount.

Paramount has little experience in a field of dramas. If they do them, they hire a big name actor, like Leo di Caprio (The Wolf of Wall Street) or Denzel Washington (Flight). Both Brolin and Winslet are not that big names today. They are known enough I don't have to write their first names, still we all know who I am talking about. But they can't carry a whole movie to big bucks. I expect this movie to earn a low number.

Shots:

$ 11,7 mln  --  Mario Ludwinski, USBOPredictions2014  (2584 theaters, $ 4526 per theater)
$ 11 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 9 mln  --  Perri Nemiroff, Shockya
$ 7,3 mln  --  Edward Douglas, ComingSoon
$ 7,2 mln  --  Ray Subers, BoxOfficeMojo
$ 7 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 6,5 mln  --  Damon Houx, ScreenCrave
$ 6 mln  --  C.S. Strowbridge, The-Numbers
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$ 5,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 5,18 mln  --  the official weekend number of the movie  (2584 theaters, $ 2003 per theater)
$ 5 mln  --  Laremy Legel, RopeOfSilicon
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$ 4,5 mln  --  Box Office team
$ 4 mln  --  Sensei White Lotus, BreitBart

ThisIsNotMyName, BoxOfficePredictionsOnline, Andy Burns, BiffBamPop, didn't post the shot for this movie.

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LOVE CAN CHANGE A SELFISH MAN INTO A GOOD PERSON -- ALSO, BJ HELPS

This one, That Awkward Moment, is a com rom R movie, from Focus Features.

Com roms are always a tough nut to sell. In four years none of them broke the level of $ 3700 per theater. The thing is this is a genre targeting women mostly. On the other hand, the red R stamp slapped on the poster works like a repeller deodorant. Even Zac Efron can't beat it. Even two weeks before Valentine's Day.

Shots:

$ 17 mln  --  Perri Nemiroff, Shockya
$ 15,1 mln  --  Laremy Legel, RopeOfSilicon
$ 15 mln  --  Box Office team
$ 14,5 mln  --  Andy Burns, BiffBamPop
$ 13,7 mln  --  Edward Douglas, ComingSoon
$ 13 mln  --  C.S. Strowbridge, The-Numbers
$ 13 mln  --  Gitesh Pandya, BoxOfficeGuru
$ 12,5 mln  --  Sensei White Lotus, BreitBart
$ 12,5 mln  --  Mitch Metcalf, ShowBuzzDaily
$ 12,1 mln  --  Ray Subers, BoxOfficeMojo
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$ 9,5 mln  --  Mario Ludwinski, USBOPredictions2014  (2809 theaters, $ 3381 per theater)
$ 9,3 mln  --  Damon Houx, ScreenCrave
$ 9 mln  --  SaberToothDragon, BoxOfficeFrontier
$ 8,74 mln  --  the official weekend number of the movie  (2809 theaters, $ 3112 per theater)
$ 8 mln  --  ThisIsNotMyName, BoxOfficePredictionsOnline

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